Ever wander down the cereal aisle in the grocery store and then… leave. Overwhelmed? An entire AISLE—both sides! of cereals with various health claims, similar ingredients, confusing marketing messages. Most are junk in a box - just add milk.
This is kind of how I feel about (specifically) Lifestyle content, both on the web and in magazines, newspapers, guide books, coffee table books etc etc. Too much! I notice frequently the same ’stuff’ covered amongst all of these sources, the same way! Lengthy, flowery descriptions that extol every virtue. Who’d believe it? Very infrequently does any place, service, product, thing rank a 10 out of 10 for any consumer. And when it does, they don’t stop talking about it to friends and family; anyone who will listen really. (Equally we all know how much we spread the word when something is surprisingly, well, bad.) Read the rest of this entry »



