Don’t get it - or shallow?

My dear friend Sindhu, the founder of DeviDoll www.devidoll.com

has built quite an impressive website around ethical fashion.  She curates like me! picking carefully from all of the worldwide vendors of eco-clothing.  Stylish Sindhu wears much of these finds, looking gorgeous while being a good citizen.

I was not surprised last week to hear from her last week that the pool of her potential clients (females aged 30-50 mostly) were seemingly more concerned with the “look” of the fashions on offer than the make, roots, story, fabrics…When there is more and more ethical fashion to purchase, one doesn’t need to choose between the two!

Do you buy anything “eco” to wear?  From where if so ?