Personality-Driven Media Brands: Why Do Some Thrive While Others Fail?

When I first started Suzanne’s Files I didn’t set out to build a personality-driven business; I was simply impassioned by finding the best and leaving the rest — and wanted to share my finds with as many people as possible. With that said, as the business has grown I have amassed a considerable following of discerning individuals who have come to rely on the insight provided in my files. The trust has built very quickly and here we are: building a personality-driven lifestyle business!

The growth of my own business has got me thinking — why do some personality-driven media efforts succeed where others fail? Why have Martha Stewart and Oprah Winfrey been able to build such strong publishing brands while others, such as JFK Jr. (George) and Rosie O’Donnell (Rosie) have not been as fortunate?

Read more of what I have to say via my blog entry on The Huffington Post…