A Passion for Fashion

I’ve always considered fashion an artform: what you wear speaks volumes about your personality. People express themselves through clothes and accessories, whether a funky piece of jewelry or a flowing, feminine dress. Lesley Scott, the Editor in Chief of the addictive blog Fashiontribes.com, was working for the NYC-based trendspotting firm Coolhunt when she began to notice certain groups of styles. She began categorizing photographs of fashionable women into five fashion “tribes:” Afro Love for bohemians, Downtown Doll for hipsters, Fancy Flirt for party girls, Global Chic for socialites, and Rock Punk for music lovers.

When she became frustrated that magazines were only catering to a narrow style instead of appealing to all of these “tribes,” she started five separate online e-zines for each tribe. That’s one reason why I love the site so much: Lesley and I are similar in that we both saw a need for quality information directed at a specific audience, and we created online companies to fill the gap. Eventually, Lesley started her Fashiontribes blog and replaced the five e-zines with well-written, fun info for everyone. The blog has developed into a site discussing new trends and styles for all tastes, as well as lifestyle tips. The blog isn’t just entertaining, it’s also charitable: Lesley spends a lot of time and money on Breast Cancer Awareness & Research. So, calling all fashionistas! Check out Fashiontribes, because self-expression is always in style.